Spring 2010: Meet the New Designers at WE

Launched in Fall 2003, Red Valentino was inspired by the Paris runways and is the sister line to the Italian fashion powerhouse Valentino.

With stylistic roots in Valentino Prét a Porter, Red Valentino captures the sophistication and glamour of its predecessor with a youthful mood and fit. It is characterized by unparalleled style, feminine design, and an unmatched quality of materials and craftsmanship.

Red Valentino synthesizes classic trends, innovative styles with an overall sophistication making it the fashion label for those in pursuit of accessible, elegant luxury.

The Red Valentino signature is the bow, which is found throughout the entire collection.

Bernard Rudofsky (1905-1988) was a noted architect and structural engineer, but what few people know is that this architect changed the fashion world.

Rudofsky spent many years designing and building structures in Europe and later spent decades as an academic serving at Yale, MIT and other universities. He authored the bestselling book Are Clothes Modern. This book is an essay on contemporary apparel of the 1940’s and it eventually led the way to the advent of today’s modern day sandals. In 1944, Rudofsky’s book became the subject matter of an exhibit at The Museum of Modern Art in New York. It was through this exhibit that the public first saw what was considered at the time, REVOLUTIONARY sandal designs.

SuperTrash is a true L.A. it- girl label for independent women with a great sense for fashion and style. The brand stands for living a successful life, being sophisticated, and exposing yourself as you are.

SuperTrash is a combination of outspoken personality and effortless style - never too polished and always arranged into a blend of surprise!

Founded in L.A. by socialite Ava Rily a true Hollywood girl – SuperTrash was brought to big European success in cooperation with the Dutch fashion entrepreneur Olcay Gulsen. SuperTrash may have been born in L.A. but was definitely raised in Amsterdam!

The Italian fashion designer and dressmaker, Alberta Ferretti is renowned for her soft, feminine designs and light fluid collections. Her designs feature twisting, tucking and draping techniques. All her creations exude sophistication.

Philosophy Di Alberta Ferretti, is the diffusion contemporary addition to Ferretti’s signature line Alberta Ferretti. The line shares the romantic approach to fashion, but adding a young, cool twist.

Love Moschino is part of the Italian fashion design house Moschino, which has made its mark by expressing a sense of irony and an absence of prejudice in all their collections.

The garments have always been known to ‘struggle against the obvious’. For instance this spring WE have a beautiful Love Moschino floral dress coming in - with skulls in the print!

Debuted in 2008 this diffusion line to the renoun Moschino brand is known as the vibrant soul of the Moschino vision and loudly states the core values of the brand with fun, ironic and positive feelings.

You won't find the word Intropia in any dictionary; it's magical fusion of two words: interior and utopia, together synthesis a philosophy not only of fashion - but life itself.

This is the Philosophy that infuses the Hoss Intropia brand. To create real and varied fashion for the real flesh and blood women, without any age or size barriers. Helping to bring out the best in each and every woman, encouraging her to combine the infinite possibilities of a single garment. The brand sees fashions only function as helping each and every woman to be herself.

Vanity Fair's Fashion and Style Director, remarked: "HOSS Intropia reminds me of the wardrobe of a contemporary woman, who travels and collects eclectic pieces from all corners of the globe and put's them together in an individual way."

The Kate Spade brand started in 1993, when a former accessories editor at Mademoiselle set out to design the sleek, utilitarian handbag she’d been craving for years but hadn’t found. Along with her husband, they launched Kate Spade and began a revolution in the accessories market. The brand is about utility, wit and playful sophistication – it’s no surprise everyone fell for Kate’s designs!

Here at Wear Else we carry the Kate Spade Handbags and Jewelry.

M.Missoni is part of the Italian fashion house Missoni, known for its unique knitwear and colorful patterns.

M.Missoni was created in 2002 and is dedicated to the younger, sophisticated woman wanting the Missoni style.

“I have conceived the M Missoni line as a collection of wearable pieces, easy to mix and match – pieces that women can wear around the clock, that can last in their wardrobe. Made with practical, comfortable materials, they are designed to be used and reinvented season after season” Angela Missoni, Creative Director The collections are casual, cool and chic.

Virginia Johnson is a Canadian textile designer whose colorful prints have made her a huge success. Each Virginia Johnson print begins as a watercolor painting, which is silk screened into fabric. She has said she draws inspiration from her travels and nature particularly birds, water, trees, flowers and animals.

After training at New York's prestigious Parsons School of Design, Johnson went on to work as an accessories designer for Helmut Lang. In 2002 she launched her own brand of vivid, hand-painted scarves, which are sure to lend a quirky-chic feel to any look.

Top Secret is an underwear range focused on ‘undercover bodywear’. The brand is about subtle security - they are chic, sexy bra tops to be worn with a plunging neckline or daring dress.

Inspired by a visit to Brazil, two sisters discovered colorful bandeau tops which many women wore casually under their clothing instead of a traditional bra. They quickly created their own version and were amazed by the practical and fashionable appeal of these bra tops. Here at Wear Else we stock the Sexy Back style. It’s glamorous yet girly and is the perfect tease for low-back dresses or key-hole blouses. With signature Top Secret support through the Supplex® front, the sexy lace back will charm spying eyes.

Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made jeans which were authentic, timeless and great fitting. This 1970’s inspired jeanswear quickly developed a trendsetting appeal to today’s consumer.

True Religion’s commitment to perfect fit, timeless style and bohemian-chic flair have solidified True Religion’s brand position as a leader in premium denim and casual sportswear globally.

True Religion is and always will be Timeless, Hippie, Bohemian-chic.

Matiko is a shoe line straight out of Los Angeles. The Matiko look gives classic styles a fresh edge geared towards the trend-conscious woman.

Each handmade collection is created with imported leathers in bright, rich colours, eye-catching design details, and a comfortable fit.

The Matiko woman is fashion savvy with her own original style – she’s provocative yet chic, feminine and flirtatious!